Wednesday, August 26, 2020

Lierary Response House on Mango Street

The House on Mango Street composed by Sandra Concerns, the vignette named, â€Å"There was an Old Woman She Had So Many Children She Didn't Know What to Do†, may appear to be inconsequential from the start when Concerns starts to depict a lady with a ton of grieved youngsters, a typical situation In neighborhoods, for example, Mango Street.Then as we dive further Into the section, we start to understand that the mother, Rosa Barras, Is careless, which may not be her deficiency; she Is bothered with the measure of kids she has and tormented with the ruder of misery that her better half left her with these kids, alone and with no cash to help her. These kids are starving for consideration and by for all intents and purposes railing themselves. From the outset, individuals from the network endeavor to help with their childhood however in the long run, due to the absence of results, the individuals become burnt out on attempting and stop caring.They couldn't care less when the you ngsters hurt themselves, in any event, when Angel Barras tumbles from an incredible stature and passes on, â€Å"†¦ And no one turned upward not once the day Angel Barras figured out how to fly and dropped from the sky like a sugar doughnuts, blast like a falling star, and detonated rational without even an Oh†. Concerns is by all accounts playing off the old African saying, â€Å"It takes a town to bring up a child†. This vignette is incorporated to hold up under the inquiry, who is at fault for Angel's death?Himself, since he carried on carelessly; his missing dad, whose flight no uncertainty added to his absence of regard â€Å"for everything living, including [himself]†; his mom, who was not watching him yet who simultaneously couldn't do so successfully; or his neighbors, for not thinking about or about his activities? Concerns decides to incorporate Rosa Barras in this vignette. Rosa additionally speaks to the difficulties looked by single mothers.She has a bigger number of kids than she can tally and is tormented with despair after her significant other leaves her without a penny to assist take with minding of every last bit of her youngsters or even an explanation clarifying why he left. She is messed with these kids and it is such a large number of for all her eye on. Before the finish of the vignette we can induce she has lost her child and now in addition to the fact that she has to manage the nonattendance of her significant other yet now the loss of her child.

Saturday, August 22, 2020

USS Nevada (BB-36) in World War II

USS Nevada (BB-36) in World War II USS Nevada (BB-36) was the lead boat of the Nevada-class of ships which were worked for the US Navy somewhere in the range of 1912 and 1916. The Nevada-class was the first to consolidate a lot of plan attributes that would be utilized in a progression of American ship classes during the years around World War I (1914-1918). Entering administration in 1916, Nevada quickly served abroad during the last a very long time of World War I. The interwar period saw the war vessel partake in different preparing practices in both the Atlantic and Pacific. On December 7, 1941, Nevada was secured in Pearl Harbor when the Japanese assaulted. The main war vessel to get in progress during the assault, it continued some harm before grounding on Hospital Point. Fixed and vigorously modernized, Nevada partook in the crusade in the Aleutians before coming back to the Atlantic. Serving in Europe, it gave maritime gunfire support during theâ invasions of Normandy and Southern France. Coming back to the Pacific, Nevada partook in the last battles against Japan and was later utilized as an objective boat during the nuclear testing at Bikini Atoll. Plan Approved by Congress on March 4, 1911, the agreement for building USS Nevada (BB-36) was given to the Fore River Shipbuilding Company of Quincy, MA. Set down on November 4 of the next year, the battleship’s configuration was progressive for the US Navy as it fused a few key attributes that would get standard on future boats of the sort. Among these was the incorporation of oil-terminated boilers rather than coal, the disposal of amidships turrets, and the utilization of a â€Å"all or nothing† defensive layer plot. These highlights turned out to be adequately basic on future vessels that Nevada was viewed as the first of the Standard-sort of US ship. Of these changes, the move to oil was made with the objective of expanding the ship’s go as the US Navy felt that would be basic in any potential maritime clash with Japan. In structuring Nevada’s defensive layer assurance, maritime planners sought after a â€Å"all or nothing† approach which implied that basic zones of the boat, for example, magazines and building, were vigorously secured while less essential spaces were left unarmored. This sort of protection game plan later got typical in both the US Navy and those abroad. While past American war vessels had highlighted turrets found fore, rearward, and amidships, Nevada’s configuration put the combat hardware at the bow and harsh and was first to incorporate the utilization of triple turrets. Mounting a sum of ten 14-inch weapons, Nevada’s combat hardware was put in four turrets (two twin and two triple) with five firearms at each finish of the boat. In an analysis, the ship’s impetus framework included new Curtis turbines while its sister transport, USS Oklahoma (BB-37), was given more seasoned triple-extension steam motors. USS Nevada (BB-36) Overview Country: United StatesType: BattleshipShipyard: Fore River Shipbuilding CompanyLaid Down: November 4, 1912Launched: July 11, 1914Commissioned: March 11, 1916Fate: Sunk as focus on July 31, 1948 Particulars (as assembled) Relocation: 27,500 tonsLength: 583 ft.Beam: 95 ft., 3 in.Draft: 28 ft., 6 in.Propulsion: Geared Curtis turbines turning 2 x propellersSpeed: 20.5 knotsRange: 9,206 miles at 10 knotsComplement: 864 men Weapon Weapons 10 Ãâ€"14 in. weapon (2 Ãâ€"3, 2 Ãâ€"2 superfiring)21 Ãâ€"5 in. guns2 or 4 Ãâ€"21 in. torpedo tubes Airplane 3 x airplane Development Entering the water on July 11, 1914 with Eleanor Seibert, the niece of the Governor of Nevada, as support, Nevada’s dispatch was gone to by Secretary of the Navy Josephus Daniels and Assistant Secretary of the Navy Franklin D. Roosevelt. In spite of the fact that Fore River finished work on the boat in late 1915, the US Navy required a broad arrangement of ocean preliminaries before dispatching because of the progressive idea of a large number of the ship’s frameworks. These started on November 4 and saw the boat direct various runs along the New England coast. Breezing through these assessments, Nevada put into Boston where it got extra gear before being dispatched on March 11, 1916, with Captain William S. Sims in order. World War I Joining the US Atlantic Fleet at Newport, RI, Nevada led preparing practices along the East Coast and Caribbean during 1916. Based at Norfolk, VA, the ship was at first held in American waters following the United States’ entrance into World War I in April 1917. This was because of a deficiency of fuel oil in Britain. Therefore, the coal-terminated warships of Battleship Division Nine were dispatched to enlarge the British Grand Fleet. In August 1918, Nevada got requests to cross the Atlantic. Joining USS Utah (BB-31) and Oklahoma at Berehaven, Ireland, the three boats shaped Rear Admiral Thomas S. Rodgers’ Battleship Division 6. Working from Bantry Bay, they filled in as caravan accompanies in the ways to deal with the British Isles. Staying in this obligation until the finish of the war, Nevada never discharged a shot out of frustration. That December, the ship accompanied the liner George Washington, with President Woodrow Wilson on board, into Brest, France. Cruising for New York on December 14, Nevada and its countrymen showed up twelve days after the fact and were welcomed by triumph marches and festivities. Interwar Years Serving in the Atlantic during the following barely any years Nevada headed out to Brazil in September 1922 for the centennial of that nation’s freedom. Later moving to the Pacific, the war vessel directed a generosity voyage through New Zealand and Australia in pre-fall 1925. Notwithstanding the US Navy’s want to achieve discretionary objectives, the voyage was expected to show the Japanese that the US Pacific Fleet was equipped for directing tasks a long way from its bases. Showing up at Norfolk in August 1927, Nevada started a monstrous modernization program. While in the yard, engineers included torpedo swells just as expanded Nevada’s flat defensive layer. To make up for the additional weight, the ship’s old boilers were expelled and less new, yet increasingly productive, ones introduced alongside new turbines. The program likewise observed Nevada’s torpedo tubes expelled, hostile to airplane resistances expanded, and a reworking of its auxiliary combat hardware. Topside, the extension structure was adjusted, new tripod poles supplanted the more established cross section ones, and present day fire control hardware introduced. Work on the boat was finished in January 1930 and it before long rejoined the US Pacific Fleet. Staying with that unit for the following decade, it forward sent to Pearl Harbor in 1940 as pressures with Japan expanded. On the morning of December 7, 1941, Nevada was single-secured off Ford Island when the Japanese assaulted. Pearl Harbor Allowed a level of mobility because of its area that its countrymen on Battleship Row needed, Nevada was the main American war vessel to get in progress as Japanese struck. Working its way down the harbor, the ship’s hostile to airplane heavy weapons specialists battled valiantly however the boat immediately supported a torpedo hit followed by five bomb strikes. The remainder of these happened as it approached the channel to vast water. Expecting that Nevada may sink and impede the channel, its team stranded the war vessel on Hospital Point. With the finish of the assault, the boat had endured 50 slaughtered and 109 injured. In the weeks after, rescue groups initiated fixes on Nevada and on February 12, 1942, the warship was refloated. After extra fixes were made at Pearl Harbor, the ship moved to Puget Sound Navy Yard for extra work and modernization. Modernization Staying in the yard until October 1942, Nevada’s appearance was significantly adjusted and when it developed it seemed to be like the more current South Dakota-class. Gone were ship’s tripod poles and its enemy of airplane protections had been significantly moved up to incorporate new double reason 5-inch weapons, 40 mm firearms, and 20 mm weapons. After investigation and preparing travels, Nevada participated in Vice Admiral Thomas Kinkaid’s battle in the Aleutians and bolstered the freedom of Attu. With the end the battling, the ship confined and steamed for additional modernization at Norfolk. That fall, Nevada started accompanying escorts to Britain during the Battle of the Atlantic. The incorporation of capital ships, for example, Nevada was planned to give insurance against German surface plunderers, for example, Tirpitz. Europe Serving in this job into April 1944, Nevada at that point joined Allied maritime powers in Britain to plan for the attack of Normandy. Cruising as Rear Admiral Morton Deyo’s leader, the battleship’s weapons beat German focuses on June 6 as Allied soldiers started landing. Staying seaward for the vast majority of the month, Nevada’s firearms gave fire backing to powers shorewards and the boat earned applause for the exactness of its fire. In the wake of lessening the beach front safeguards around Cherbourg, the war vessel moved to the Mediterranean where it gave fire backing to the Operation Dragoon arrivals in August. Striking German focuses in southern France, Nevada repeated its presentation in Normandy. Over the span of tasks, it broadly dueled the batteries guarding Toulon. Steaming for New York in September, Nevada entered port and had its 14-inch firearms relined. Furthermore, the weapons in Turret 1 were supplanted with tubes taken from the disaster area of USS Arizona (BB-39.) Pacific Continuing activities in mid 1945, Nevada traveled the Panama Canal and joined Allied powers off Iwo Jima on February 16. Partaking in the intrusion of the island, the ship’s firearms added to the pre-attack barrage and later gave di

Thursday, August 13, 2020

Eyefi

Eyefi INTRODUCTIONMartin: Today we are in Mountain View at the office of Eyefi with Ziv. Ziv, who are you and what do you do?Ziv: Thanks for having m! I am one of the co-founders and I run in Business Development and I also evangelize and started the company about 8 years ago.Martin: And what did you do before you started this company?Ziv: So before we started, I was doing high-tech. So we’re four founders, I used to be an engineer, actually all of us used to be engineers. Here at Eyefi two of us are in business, two of us are engineering. I was at Apple a few times and then several startups before Eyefi and then Eyefi is my first founding company. And I have done one more since Eyefi in background and so I would say top 7 rate startups.Martin: Great. An engineer turned to business developer, how rare is that?Ziv: So I knew that Okay, so my two co-founders are way better than me in engineering. So I knew that they are so much better than me, I can just let them do the really really hard stuff and I can do the marketing, sales, business development. So as we started we agreed that they would do the hard core stuff, the really really heavy stuff and they are just way better and over the years we both migrated to marketing sales and biz development. But even before Eyefi I went more into management and marketing and so it worked out.Martin: How did you come up with the founding idea of Eyefi?Ziv: For Eyefi? We start having kids and we are here in the west coast, my parents are in the east coast. We were struggling with the new lack of sleep and everything else and so how do you actually share photos if you are busy you actually can share photos, and my parents were in the East Coast we are here in the west coast. We got the guilt trip non-stop of where are your first kids photos. And it’s not hard to share, it’s a chore. So usually you put chores off; laundery, cooking, dishes, usually you are okay doing them but you put them off. So getting the photos out of a ca mera to a computer is the same thing, it’s a chore. So taking a photo is easy, taking a video is easy, it’s just a click and everything else that comes afterwards is a chore. So we wanted to change to photo industry. We wanted to show, Hey, we can actually use these cameras which are really fun to use, but how do you actually get the content out of then and share it as close to the moment as possible. So we started with a different idea, we then morphed that idea EyeFi card and that was our launch.Martin: Great.BUSINESS MODELMartin: Let’s talk briefly about the current business model for Eyefi, how does it work?Ziv: So you put the card into your camera, you takes pictures, the card becomes a wifi hotspot, it then is being seen by your phone or your tablet or anything that’s around you, that connects to it and the magic just happens. So all you do is take pictures because the card is a wifi hotspot, the phone connects to it automatically and everything happens. It goes to the phone or tablet and from there it goes to our cloud or any other cloud. So its super simple, you buy the card at retail and immediately as you get it, you can start to use it and immediately start to share photos from the moment of capture.Martin: How can I manage as a customer where the photos will go?Ziv: So they go to our app, from our app it goes to anywhere you want, normally; Photo Roll, iOS, Gallery on Android, and then from there if you have Dropbox watching your Gallery or Photo roll, it goes to drop box, Google photo plus, Google plus, Facebook, anything that you want to, they already have a new device that works. We have the popular intents as well so you can from within our app go to Facebook, Twitter, Flicker, anything that is already installed on the phone, as well as we can go to a computer so from a computer it goes to anywhere you want to. You are really on your own with whatever you are already used to, the main difference is the photo that you captured on your ph one can come from a camera versus from the crappy camera that built in the phone.Martin: Right, understood. How is the distribution strategy working? So what type of distribution partners are you using and why did you choose this kind of distribution strategy?Ziv : Sure, we sell at every major retail. We sell globally, today we have 85% coverage globally. So we sell at every major retail, so Best Buy would sell here in the US for example, Amazon online is selling us, BH, Adorama. So the top photo retailers as well as CE, Consumer Electronics. In Europe we are at MediaMarkt, Saturn, every major retail in Europe, so western Europe, so Germany France, UK, Italy, Spain, everywhere in major retail as well as everything online, same in Asia, Asia pacific. We’re not yet in all of China but we’re launched in China and we are pretty much everywhere in Asia Pacific, Middle East and South Africa. We sell into distribution and then they turn around and sell it into retail but we are the one s that go out and sign retail.Martin: So the end customer pays X amount of euro for a card and gets what?Ziv: So you walk into a store, say MediaMarkt in Germany and you pay 41 Euros or 62 Euros or 82 Euros for 8 gig, 16 gig, 32 gig card. You then leave the store and you get the app from the app store and then there is code that is in the Eyefi card packaging that you enter into the app. Once you do that you are done. After 3 months, we then ask you if you want to actually pay for our cloud, if you pay for our cloud, awesome. For 45 Euros we give you infinite storage, in the US it’s 50 dollars in Europe 45, so you get infinite storage for your photos. If you don’t pay for the cloud, no problem, it still goes to your mobile device, but it stays there it doesn’t sync across devices, that’s it. So the cloud gives you sync across devices, across platforms, across device and infinite storage.Martin: And how much does it cost from a monthly perspective?Ziv: Its 50 dollar per year or 45 Euros per year for infinite storage.Martin: Okay Geat.CORPORATE STRATEGYMartin: Let’s talk about the corporate strategy. So what distinguishes you from all of your competitors?Ziv: We used to not have any competitors for about, so we’re 8 years old, for about 7 or 6 years we had no competitors. This is patented, it’s not patent pending, its patented. So for a while we had zero competitors. If you talk about competitors in terms of wifi and cameras, there was wifi and cameras even before we started Eyefi. So in 05’, 06’, Canon, Kodak, Nikon had wifi built in. But the camera guys are really good at building cameras, they don’t know how to do cloud and services and wifi really really well. We cannot build cameras but we can do clouds, services and software really really well. So the competitors today, we have two competitors out of Asia, they don’t have our distribution, they don’t have a global reach and our way of doing this is super automatic. So we believe tha t as you capture photos, it should go from the camera to the phone automatically. The competitors, basically you have to sign into the card from your phone from a web browser, choose the photos that you want to download and then download those. We believe that’s a lot of work. So in terms of competition, I would say the base competition force is not the wifi cards or the wifi cameras is the smartphone that people are using now and not the cameras. That’s why we have the cloud, so it can use your camera or your smart phone, either way, if you pay for our cloud, we’ re okay.Martin: Okay great.ADVICE TO ENTREPRENEURS In Mountain View, we meet co-founder Evangelist of Eyefi, Ziv Gillat. He shares his story how he co-founded this startup and how the current business model works, as well as some advice for young entrepreneurs.The transcription of the interview is included below.INTRODUCTIONMartin: Today we are in Mountain View at the office of Eyefi with Ziv. Ziv, who are you and what do you do?Ziv: Thanks for having m! I am one of the co-founders and I run in Business Development and I also evangelize and started the company about 8 years ago.Martin: And what did you do before you started this company?Ziv: So before we started, I was doing high-tech. So we’re four founders, I used to be an engineer, actually all of us used to be engineers. Here at Eyefi two of us are in business, two of us are engineering. I was at Apple a few times and then several startups before Eyefi and then Eyefi is my first founding company. And I have done one more since Eyefi in background and so I would say top 7 rate startups.Martin: Great. An engineer turned to business developer, how rare is that?Ziv: So I knew that Okay, so my two co-founders are way better than me in engineering. So I knew that they are so much better than me, I can just let them do the really really hard stuff and I can do the marketing, sales, business development. So as we started we agreed that they would do the hard core stuff, the really really heavy stuff and they are just way better and over the years we both migrated to marketing sales and biz development. But even before Eyefi I went more into management and marketing and so it worked out.Martin: How did you come up with the founding idea of Eyefi?Ziv: For Eyefi? We start having kids and we are here in the west coast, my parents are in the east coast. We were struggling with the new lack of sleep and everything else and so how do you actually share photos if you are busy you actually can share photos, and my parents were in the East Coast we are here in the west co ast. We got the guilt trip non-stop of where are your first kids photos. And it’s not hard to share, it’s a chore. So usually you put chores off; laundery, cooking, dishes, usually you are okay doing them but you put them off. So getting the photos out of a camera to a computer is the same thing, it’s a chore. So taking a photo is easy, taking a video is easy, it’s just a click and everything else that comes afterwards is a chore. So we wanted to change to photo industry. We wanted to show, Hey, we can actually use these cameras which are really fun to use, but how do you actually get the content out of then and share it as close to the moment as possible. So we started with a different idea, we then morphed that idea EyeFi card and that was our launch.Martin: Great.BUSINESS MODELMartin: Let’s talk briefly about the current business model for Eyefi, how does it work?Ziv: So you put the card into your camera, you takes pictures, the card becomes a wifi hotspot, it then is b eing seen by your phone or your tablet or anything that’s around you, that connects to it and the magic just happens. So all you do is take pictures because the card is a wifi hotspot, the phone connects to it automatically and everything happens. It goes to the phone or tablet and from there it goes to our cloud or any other cloud. So its super simple, you buy the card at retail and immediately as you get it, you can start to use it and immediately start to share photos from the moment of capture.Martin: How can I manage as a customer where the photos will go?Ziv: So they go to our app, from our app it goes to anywhere you want, normally; Photo Roll, iOS, Gallery on Android, and then from there if you have Dropbox watching your Gallery or Photo roll, it goes to drop box, Google photo plus, Google plus, Facebook, anything that you want to, they already have a new device that works. We have the popular intents as well so you can from within our app go to Facebook, Twitter, Flicker, anything that is already installed on the phone, as well as we can go to a computer so from a computer it goes to anywhere you want to. You are really on your own with whatever you are already used to, the main difference is the photo that you captured on your phone can come from a camera versus from the crappy camera that built in the phone.Martin: Right, understood. How is the distribution strategy working? So what type of distribution partners are you using and why did you choose this kind of distribution strategy?Ziv : Sure, we sell at every major retail. We sell globally, today we have 85% coverage globally. So we sell at every major retail, so Best Buy would sell here in the US for example, Amazon online is selling us, BH, Adorama. So the top photo retailers as well as CE, Consumer Electronics. In Europe we are at MediaMarkt, Saturn, every major retail in Europe, so western Europe, so Germany France, UK, Italy, Spain, everywhere in major retail as well as everything online, s ame in Asia, Asia pacific. We’re not yet in all of China but we’re launched in China and we are pretty much everywhere in Asia Pacific, Middle East and South Africa. We sell into distribution and then they turn around and sell it into retail but we are the ones that go out and sign retail.Martin: So the end customer pays X amount of euro for a card and gets what?Ziv: So you walk into a store, say MediaMarkt in Germany and you pay 41 Euros or 62 Euros or 82 Euros for 8 gig, 16 gig, 32 gig card. You then leave the store and you get the app from the app store and then there is code that is in the Eyefi card packaging that you enter into the app. Once you do that you are done. After 3 months, we then ask you if you want to actually pay for our cloud, if you pay for our cloud, awesome. For 45 Euros we give you infinite storage, in the US it’s 50 dollars in Europe 45, so you get infinite storage for your photos. If you don’t pay for the cloud, no problem, it still goes to your mob ile device, but it stays there it doesn’t sync across devices, that’s it. So the cloud gives you sync across devices, across platforms, across device and infinite storage.Martin: And how much does it cost from a monthly perspective?Ziv: Its 50 dollar per year or 45 Euros per year for infinite storage.Martin: Okay Geat.CORPORATE STRATEGYMartin: Let’s talk about the corporate strategy. So what distinguishes you from all of your competitors?Ziv: We used to not have any competitors for about, so we’re 8 years old, for about 7 or 6 years we had no competitors. This is patented, it’s not patent pending, its patented. So for a while we had zero competitors. If you talk about competitors in terms of wifi and cameras, there was wifi and cameras even before we started Eyefi. So in 05’, 06’, Canon, Kodak, Nikon had wifi built in. But the camera guys are really good at building cameras, they don’t know how to do cloud and services and wifi really really well. We cannot build cam eras but we can do clouds, services and software really really well. So the competitors today, we have two competitors out of Asia, they don’t have our distribution, they don’t have a global reach and our way of doing this is super automatic. So we believe that as you capture photos, it should go from the camera to the phone automatically. The competitors, basically you have to sign into the card from your phone from a web browser, choose the photos that you want to download and then download those. We believe that’s a lot of work. So in terms of competition, I would say the base competition force is not the wifi cards or the wifi cameras is the smartphone that people are using now and not the cameras. That’s why we have the cloud, so it can use your camera or your smart phone, either way, if you pay for our cloud, we’ re okay.Martin: Okay great.ADVICE TO ENTREPRENEURSMartin: I mean you have several years of experience as an entrepreneurs. What type of advice can you give other young entrepreneurs when they are thinking about starting a company?Ziv: It’s very tough. I think that being an entrepreneur is a disease. The reason that I say that it’s a disease is that it is really really hard and then you keep doing it andyou keep goong forth and you keep doingit over and over again. So that’s why it’s super super tough and we are crazy and we just keep doing it again. So let me just start with that.In terms of advice, it has to be a passion, if it’s not a passion, you are never going to succeed, because so many things will go against you, it will go wrong, that it wasn’t a passion you will quit after the first year. Typically businesses takes 7 years to exit, people think that they are going to start a business and flip it within a year or two, that happens sometimes, that is very very rare. Most of them fail and the ones that do succeed, takes 7 years to exit plus, actually it takes even more. We’re 8 plus years old and we still haven’t had the exit yet but we have tons of customers, tons of revenue and so the curve is awesome but we have not had an exit yet, so it takes a lot of work.Martin: Okay great and what advice can you give when somebody thinks about developing a hardware product? Because I mean this is a mix between hardware and software product that you’re providing and he’s thinking about a hardware product and wants to define the go-to market strategy.Ziv: Sure. I would say don’t focus on the hardware, focus on the software and focus on services first. The hardware is just a way to get it, it’s a conduit. We’ve always since day one said we are not doing hardware only, we are building services, we have had the cloud since day one. 8 years ago it was called the server, now it’s called the cloud, so really really important. People who focus on hardware, focusing on hardware first, they then build bad software, we had that as well. We had the card selling retail for 6 years then I would say our software was really not that great. Because we focused on the hardware, we made the hardware really really amazing and we had amazing camera relationships, integrations, we have camera from across all the cameras but our software wasn’t really good. We then took a step back, took away many of the features, simplified it, now it has way less features so in Europe for example Mobi is our only selling product, we don’t have the pro, the pro has tons of features, hard to set up. Mobi sells everywhere, easy to set up, less features. So focus on the software first. When you can figure out the software and the services and you figure out the experience then start building the hardware.Martin: And when you are trying to make partnerships with companies like MediaMarkt etc, and your very early in your start up process, how do you convince them?Ziv: So usually they come to us. So if you’re cool, they come to you. If you’re not cool, you go to them and then it’s really hard. But if y ou have a really cool productâ€"see the problem is retail is it has a very very limited shell space, online retail is very different. Amazon takes anybody because they have no physical space. Physical goods are really really hard to sell into retail so you really have to have a unique value prop and if you do, they actually come to you. For the ones that are smaller you can actually have a sales person that’s really amazing, they already have the relationship with the buyer and they can approach them. If you have enough margin in a product, if it’s enough value prop, they agree to it. But if you are one more, let’s say you make a mouse, if you are one more mouse, they won’t take you necessarily because they already have they preferred three or four vendors. But if you’re unique, they will take you.Martin: Okay, great Ziv, thank you very much for your time.